"The air-conditioner uses the bulk of the electricity in a home. A fan uses less than 1/10th the electricity used by an air-conditioner! Use a fan instead of an air-conditioner to keep cool. Save about $50 a month or about $650 a year" Sounds familiar? Yes, this paragraph is taken from one of the many energy saving posters found on our public transports such as in trains, buses and even in taxis. These posters definitely caught my attention, and together with the recent 10% energy challenge campaign, made an impact on my energy consciousness. This rise in the number of public posters to create awareness of energy saving can infer two issues: First, there have been a rise in Singaporeans' electricity usage and it has been reported that an increasing number of Singaporeans unable to pay their electricity bill; Second, due to the outsourcing of electricity matters to private sectors, the Government wishes to create an awareness of Singaporeans' energy consumption before it can be a problem for the private sectors taking over.
However, even with these campaigns and posters being put up, I still do observe many NUS students staying in campus halls or residences not paying attention to the message sent by these posters. Many of them leave their fans or lights on even when they are not in the room, not to forget leaving their laptops on 24 hours a day even if they do not use it. Thus, I am very interested in wanting to know how much these campaigns have impacted students in NUS (not only to students staying on campus grounds) and what are their reasons if these campaigns did not work for them.
RESEARCH QUESTION:
Do the recent energy saving campaigns have an impact on the students from the Science Faculty of NUS?
PURPOSE STATEMENT:
Main objective of the research is to find out the efficiency of the energy saving campaigns by measuring the impact level it has created in the students from the Science Faculty of NUS. Secondary objective is to highlight some of reasons why these campaigns and posters work or fail, and how they can be better improved interms of receptivity. Moreover, by conducting this research, I also hope to raise the awareness level of the students from the Science Faculty of NUS in the area of energy conservation and it's importance to Singapore.
REASON FOR ATTITUDINAL SURVEY:
In order to understand the impact level of the campaign, a survey has to be conducted to gather statistics. Next, to understand the strengths and weaknesses of the receptivity of the campaign, opinions need to be gathered, and thus an attitudinal survey will best suit the task.
However, even with these campaigns and posters being put up, I still do observe many NUS students staying in campus halls or residences not paying attention to the message sent by these posters. Many of them leave their fans or lights on even when they are not in the room, not to forget leaving their laptops on 24 hours a day even if they do not use it. Thus, I am very interested in wanting to know how much these campaigns have impacted students in NUS (not only to students staying on campus grounds) and what are their reasons if these campaigns did not work for them.
RESEARCH QUESTION:
Do the recent energy saving campaigns have an impact on the students from the Science Faculty of NUS?
PURPOSE STATEMENT:
Main objective of the research is to find out the efficiency of the energy saving campaigns by measuring the impact level it has created in the students from the Science Faculty of NUS. Secondary objective is to highlight some of reasons why these campaigns and posters work or fail, and how they can be better improved interms of receptivity. Moreover, by conducting this research, I also hope to raise the awareness level of the students from the Science Faculty of NUS in the area of energy conservation and it's importance to Singapore.
REASON FOR ATTITUDINAL SURVEY:
In order to understand the impact level of the campaign, a survey has to be conducted to gather statistics. Next, to understand the strengths and weaknesses of the receptivity of the campaign, opinions need to be gathered, and thus an attitudinal survey will best suit the task.
2 Comments:
This is an important topic, Junrong, and you set up the framework for it very well.
There is a small problem with grammar though. Look at these two sentences. (Both have errors.): In order to understand the impact level of the campaign, a survey **have** to be conducted to gather statistics. Next, to understand the strengths and weaknesses **to** the receptivity of the campaign, **feedbacks** need to be gathered, and thus an attitudinal survey will best suit the task.
Thanks for the hard work!
Hi Junrong!
I totally agree with you on the fact that many NUS students do not really take heed to the message in the TV commercials or posters regarding saving electricity.
You mentioned that many students living on campus fail to switch off whatever electricity they are using when they leave the room. As far as I know, many students who live on campus are foreigners. Could it be because they feel that "since it is not my country, why should I bother trying to save electricity?" This exact same phrase was told to me by my roommate when we were living together in Arizona, USA during our student exchange. On hearing what she said, I was utterly shocked.
Yes, we might not be citizens of a certain country, but Earth is our home and doing your part helps save our home! So in my opinion, we need to educate people (starting with students) that the Earth (our home) will soon be a land of nothing if we don't do something!
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